I see more and more commercial casting calls that are “In Perpetuity”. For example, the commercial pays 500 dollars a day with a 1000 dollar buyout in perpetuity, Now what that means is they are allowed to use your likeness in that commercial forever. FOREVER. Now the money might be good and you might not care , … Continue reading In Perpetuity →

Increasing commercial casting calls are "In Perpetuity", meaning your likeness can be used indefinitely without further payment. This can lead to conflicts of interest. For instance, if involved in a bank commercial, a competing bank might consider this a conflict, potentially hindering future opportunities. Beware of implications before agreeing.